Quit Smoking
Problem Statement
Project Details
Design Process
Limitations & Notes
Nicotex Begin faced low conversion rates and poor feature adoption, with users dropping off at key stages of the journey instead of progressing to its smoking cessation services and courses. The objective was to identify UX friction points and optimize the user journey to improve onboarding completion, core feature engagement, and overall conversion.
About
UX/UI Projects
Lead UX/UI Designer
Mobile App
My Role
Project Domain
16 Weeks
Project Duration
UX Research
Publications
Consultation Call & Test Task
User Testing Workshop
User Testing Report
Discovery Call & Onboarding
Moodboard
Sitemap & IA
User Flows
Lo-fi Wireframes
Visual Design Concepts
Hi-Fi Screens
Design System
Development Handoff
Post-Development Audit
What is Cipla Nicotex Begin?
Cipla Nicotex Begin is a digital smoking cessation application designed to help users quit smoking through a structured, 12-week journey. The app combines personalised guidance, behavioural counselling, progress tracking, and educational resources to help users understand their smoking habits, manage cravings, build healthier routines, and stay motivated throughout their journey toward a smoke-free lifestyle.
Pain Points
Cipla Nicotex Begin is a digital smoking cessation application designed to help users quit smoking through a structured, 12-week journey. The app combines personalised guidance, behavioural counselling, progress tracking, and educational resources to help users understand their smoking habits, manage cravings, build healthier routines, and stay motivated throughout their journey toward a smoke-free lifestyle.
Impact that we
Nicotex Begin faced low conversion rates and poor feature adoption, with users dropping off at key stages of the journey instead of progressing to its smoking cessation services and courses. The objective was to identify UX friction points and optimize the user journey to improve onboarding completion, core feature engagement, and overall conversion.
High Fidelity Screens
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